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Binding: Paperback
Dewey Decimal Number: 363.8
EAN: 9781560259329
Format: Illustrated
ISBN: 1560259329
Label: Nation Books
Manufacturer: Nation Books
Number Of Items: 1
Number Of Pages: 416
Publication Date: October 19, 2006
Publisher: Nation Books
Sales Rank: 195791
Studio: Nation Books
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Product Description:
The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
Average Rating: 
Rating:  -
I believe that Michele Simon's Appetite for Profit is composed mostly of her opinions. Simon, seems to feel that the governement most regulate what we eat, and how we are marketed product choices. Simon attempts to bring up the issue of the obsity epidemic in America, as soley the fault of large food industries, such as Kraft, PepsiCola, and CokeCola. Simon's book never deals with personal responsibility of the consumer to READ nutritional information for themselves. Another personal responsibility ... Read More
Rating:  -
Is your food safe to eat? The multinational companies that control a majority of the food in this country have one thing in mind, and it is not your health. Big food is a profit driven business like any other, and these companies are focused on one thing - increasing those profits. If this means using more chemicals and preservatives that have proven to be unhealthy, so be it. If this means unethical marketing of unhealthy food to children, so be it as well. Read this to learn how the food industry ... Read More
Rating:  -
This book is amazing if you are interested in food and health and want to know everything about how the food industry tries to get you to eat more, and unhealthy just because they want to make money off of you.
Even with a background in Nutrition this books gives a lot of real life examples of how sneaky the food industry is. the author really knows what she's talking about and she has done her homework. A fast read, and so interesting, you might want to read it twice
Rating:  -
Good to know stuff about the power of the food industry in the USA and how it protects its interests while putting our health at risk.
Rating: -
This book will teach you how to spot the PR, how to not be fooled, and how to organize, for example, to improve school food. The government and large corporations have a lot of big bucks at stake. They do not care about your health. They care about profits. This is true in all business.
So you, the consumer, must learn what is hype (PR) and what is real. You need to protect yourself and your family.
This book gives you a comprehensive guide to the public relations, front groups, ... Read More
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