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Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780470124178
ISBN: 0470124172
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 240
Publication Date: June 22, 2007
Publisher: Wiley
Sales Rank: 5084
Studio: Wiley
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Editorial Review:
Product Description:
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child
Average Rating: 
Rating:  -
Unlike some of the other books about social media marketing, this guide starts with the understanding that blogs, online communities, and social networking sites require a significant mindshift for corporate marketers. The author provides useful, high-level insights about how to get started with this type of marketing, enough to inspire confidence in exploring these media further. However, marketers will need to do more research, in both online and offline sources, for specific strategies and examples ... Read More
Rating:  -
I believe the person that might benefit the most from this book is someone from a traditional ad/marketing agency that has some experience with social media (they know what a blog, Facebook, and user generated content is), but needs additional exposure and ideas about ways to apply.
I might have been the wrong audience.
For me, there were some interesting case studies and it does a good job of connecting ideas, but I didn't feel like I got much out of it. I think I would describe ... Read More
Rating: -
There are many books out there about social marketing. I think is is like the rest. You won't really get anything new out of it, but just another opinion on a way to look at it.
I think though this one is one of the better ones that exist out there.
Rating:  -
Executive Summary:
The book would be more appropriately entitled: "An introduction to Web 2.0" There is very little marketing advice, and the information in this book might have been cutting edge in 2002-3 but in 2008, it would only appeal to beginners, or non-tech oriented people. If you don't know what a "Blog" is, then this book is for you. If you do know what a blog is, I would go elsewhere.
Full Review:
I have read about a dozen books on marketing/advertising/community building ... Read More
Rating:  -
I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.
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