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| Books : The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly |
List Price: $24.95Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780470113455
ISBN: 0470113456
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 304
Publication Date: June 04, 2007
Publisher: Wiley
Sales Rank: 11927
Studio: Wiley
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Editorial Review:
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Average Rating: 
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After having spent years in "low tech" countries, I wanted to catch up on what's new in internet marketing. This book succeeded in bringing me up to scratch. It's a thorough and practical "how to" for succeeding in the new media, and will be a much thumbed through book on my shelf.
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This is a phenomenal book for those who are just getting started in marketing or marketing veterans who are wondering what all the fuss is regarding marketing on the Internet. David does a great job of sectioning out the book in an easy to read, use and understand manner. He not only tells you the old rules and the new rules but why the old ones no longer work. David provides case studies (very mainstream ones) to prove his points. The last section of the book is dedicated to helping you begin planning ... Read More
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I read this book on one flight from Boston to LA. The book provided excellent fundamentals for any PR/marketing professional who is looking to increase their effectiveness via social media. I was inspired by the content and have already been able to apply the concepts to my own line of work. Over the course of reading, I probably had 10-12 ideas about how to improve my effectiveness at work. I spent much of last week starting to implement some of those ideas and I look forward to seeing them through. ... Read More
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The book proposes a NEW way of looking at online marketing (now pretty old hat) and there is very little discussion on HOW just lots of WHY, NEW, DIFFERENT when it's not really new or different.
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If you're reading a book about online marketing, you have to read it the day it comes out. Because the longer you wait, the more out-of- date it is. Well, I've got a good one for all of you to read. And it is one of the most sensible online marketing books I've ever read. That means it will continue to have value long after many of the books coming out right now. David Meerman Scott wrote "The New Rules of Marketing and PR" in a manner that tells you about all the newest tools and practices. But he keeps ... Read More
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