List Price: $45.00Amazon.com's Price: $39.60 You Save: $5.40 (12%)Prices subject to change.
Availability: Usually ships in 24 hours
Binding: Paperback
Dewey Decimal Number: 658.4063
EAN: 9780787964054
ISBN: 0787964050
Label: Jossey-Bass
Manufacturer: Jossey-Bass
Number Of Items: 1
Number Of Pages: 216
Publication Date: June 30, 2003
Publisher: Jossey-Bass
Sales Rank: 469562
Studio: Jossey-Bass
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Product Description:
Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.
Based on the real-life example of Whirlpool a solid company with a significant track record and global reach— Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity— through innovation.
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INNOVATION: An oft-used word...a fascinating concept...desirable to embed in any organization...and rarely accomplished over an extended period!
Snyder and Duarte treat us to a tale about an exception...The Whirlpool Corporation, a company that was able to embed innovation as a core competency and make it a part of the organization's culture.
Too often innovation is attempted with template technology, a "one-size-fits-all" approach. This is a story of how Whirlpool recognized ... Read More
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